1. Advertising: Your web site has the potential to be seen by millions of people all over the world, 24 hours a day, seven days a week, 365 days a year. Like any ad, your website lets potential customers - especially your targeted audience, be they around the corner or around the globe - know why they should come to you.

2. Used as an extension of your other advertising campaigns, your web site has the cost-effective space to provide customers with more detailed information, including your business hours/schedule, contact information, your company mission statement and background, announcements of in-house specials, and introductions to new products/programs, including photos, to save your customers time and money.

3. Increase your customer base. Save postage by conducting surveys from your web site to see who your viewers are, and what they need from your business, then begin filling that need and increasing sales.

4. Save time and money by conducting live chat sessions with clients and partners, and collaborate on-line with colleagues using built-in screen sharing tools right from your web site.

5. Your web site shows customers you are keeping up with technology and plan to stay in business by growing with the changing world.